From practical jokester to master manipulator?

Dilbert creator Scott Adams has lost a fair amount of credibility and respect in recent months with his strange embrace of Donald Trump. He swears, repeatedly, he doesn’t support Trump politically, but respects his “persuasion techniques.”
 
Whatever. He still comes across as an enthusiastic Trump shill.
 
But I recently came across this post from Trump’s last flirtation with a presidential run. Back then, Adams thought it was all a big practical joke:
 
“This is not a man who thinks he might someday debate serious politicians in a public forum. This is a man who is winking at the camera and daring you to see the obvious.”
 
Considering how the Republican presidential debates went, it’s fair to say that Trump hasn’t yet debated serious politicians in a public forum.
Adams also had this to say: “Trump is smart enough to never admit that his presidential aspirations are no more than marketing. To admit the trick would damage his brand. But he has no need to ever expose the prank. Trump, the magnificent bastard, has figured out a way to have his cake and eat it too. The people who are in on the joke find it entertaining. The people who will never know it’s a joke have raised their opinion of him so much that he’s the leading Republican presidential contender. And his TV ratings are up, so from a marketing standpoint it’s working.”
Which leads to the question that many have asked: Did Trump go into his current run taking it seriously, or was it another practical joke that has gotten way, way out of hand.
And another question: Is Adams in on the joke?

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